Fable community, as small business owners we have had a lot on our hearts as our brand continues to grow and evolve. As always, we want to come to you with open transparency and honesty. As we grow and learn and gain access to better and cleaner ingredients we feel it’s our responsibility to incorporate those into our product. Our community's health is at the forefront of what we do, we cherish each of you so much and want our products to optimize every aspect of your life and to evoke the magic within you.
Our mission from the start was to protect our consumers' health and we are doubling down on that notion. We are always looking for ways to improve, offer higher-quality ingredients, and provide you with the most beautiful experience in self-care.
After deep research and vetting, we have found so many new incredible ingredients that offer higher potency and efficacy, and we have chosen to incorporate those into our formulations. Going forward, all of our fragrances will have higher amounts of pure essential oils and the cleanest fragrance oils possible.
Increased Essential Oils
Our fragrance line has been re-engineered to incorporate more pure essential oils and less synthetic fragrances. These additional botanicals are better for your home and body, promoting a healthier and cleaner environment.
Salted Grapefruit
Grapefruit, Lemon, Patchouli, Cypress, Galbanum, and Vetiver.
Sicilian Orange Blossom
Bergamot and Eucalyptus, Bitter Orange Peel, and Tagete.
Sea Palm & Cypress
Fir, Orange, Patchouli, Eucalyptus, and Mint.
Bergamot & Black Pepper
Bergamot, Basil, and Pepper
White Sage & Santal
Palo Santo, Amyris, Balsam, Lemon, Sandalwood, and Eucalyptus
New Scents on the Horizon
- Irish Moss & Petrichor
- Hinoki & Wild Fig
- Heirloom Leaf
- Smoked Vanilla & Redwood
Elevated Body Lotion
Our body lotions received an ingredient upgrade ~ now featuring Moringa Seed Oil to provide barrier protection from free-radical damage, and Tamanu Oil to soothe, repair, and diminish redness, scars, stretch marks, irritation, itchiness, and dryness.
Perfecting our Agave Cream
Our Agave & Golden Algae Cream is a customer and founder favorite. We’ve made a few slight adjustments to this formula to perfect the texture and stability of the ingredients. Our newest version is absolute perfection in a jar.
Infusing Healing Ingredients
We’ve added peppermint and chlorophyll to our Sea Clay & Tea Tree Cleanser - these help to calm irritation and reduce swelling from breakouts, while infusing healing antioxidants.
Finding Perfect Balance
Our Probiotic & Kelp Marine Mask has gone through reformulation to make it more hydrating and restorative, as well as giving it a softer creamy new texture for easy application.
Releasing and Letting GO
As we make room for new products, we have had to make really difficult decisions to discontinue some of our current fragrances to give you the very best product. You can still purchase these scents while we have them in stock:
- Yarrow & Santal
- Whetstone & Fig
- Rose & Amaranth
- Oakmoss & Smoked Saffron
- Copal & Rosewood
- Indica & Ambrette
- Yuzu & Heirloom Leaf
Rising Tides and Evolution
Big changes do not often come without consequences, the combination of improving our product line and the rising pressure of inflation has backed us into a corner. We can no longer shoulder the weight of rising costs and stay a viable business. With that said, we have made the heartbreaking decision that a price increase is necessary and will take effect on March 31st. We do have a few ideas to make this an easy transition for our loyal customers:
You can subscribe to your favorite products on recurring delivery to lock in our current pricing. All subscription orders ship for free, you can change or skip your delivery anytime, and choose how often your order ships.
We will also be able to offer free shipping on orders +$50.
You are our family, our community, and we deeply understand how inflation has affected all of you. We cannot convey the amount of anxiety, heartbreak, and stress we have faced trying to figure out how to keep our products attainable in price and still maintain the highest quality. We hope you understand the position we are in, and know that we will continue to support our customers in every way we can.
~ Jeriel + Bobbie
