About Us
The idea began on a farm in Italy, where Jeriel first learned the art of crafting traditional goat’s milk soap. This simple act—transforming earth-grown ingredients with her hands into something meaningful—became a ritual of intention and care. From this seed, FABLERUNE grew, connecting self-care to the rhythms of nature, the wisdom of ancestral traditions, and the legacy of beauty passed down through generations.
What started with bar soap has blossomed into a full line of intuitive products for skin, hair, body, and home. Each creation is rooted in intention, sustainability, and traceability, but it’s more than that—we delve into the history of the plants we use, honoring how they have served as tools for healing and storytelling across cultures. Every ingredient carries a narrative, shaped by the hands of the women who came before us, their traditions woven into the fabric of care and connection.
The name FABLERUNE embodies our purpose: Fables, timeless stories that guide and inspire, and Runes, an ancient alphabet of intuition and wisdom. Together, they remind us that every product we create is a thread in the tapestry of self-discovery, earth connection, and mindful beauty. Through intention and legacy, we aim to guide others back to the simplicity and sacredness of care—for self, for community, and for the planet.
founder
Jeriel is an artist, writer, mother, botanical perfumer, and the visionary founder of FABLERUNE. Guided by a deep connection to ancestral wisdom and rituals, she weaves together elements of plant medicine, meditation, and feminine intuition to craft a holistic brand that inspires healing and self-discovery.
With a degree in Gender Studies and early experiences working in domestic crisis and resource centers, Jeriel developed a profound understanding of the barriers disenfranchised communities face. This awareness shapes her commitment to creating transformative products and experiences that honor the power of ancestral knowledge while inviting others to reclaim their inner strength and intuition.
A licensed massage therapist with over two decades of aromatherapy expertise, Jeriel has specialized in oncology massage, body movement, breathwork, and meditation. Her dedication to the art of healing has been celebrated in Harper’s Bazaar, Medium, Glossy, First for Women, NewBeauty, Martha Stewart, Forbes, and Business of Fashion. Through FABLERUNE, Jeriel continues to reinterpret timeless ceremonies and recipes, offering a meaningful path to connection, resilience, and transformation.
partner
Bobbie is a licensed cosmetologist, trained esthetician, and mother of two who channels her passion for environmental protection into every aspect of FABLERUNE. With a foundation in finance and manufacturing, she reimagines beauty as a harmony of elegance and sustainability, crafting a brand that prioritizes the health of both the planet and the consumer.
Bobbie is the creative force behind FABLERUNE’s minimalist, modern packaging—designed to reduce waste and spark a deeper awareness of the beauty industry’s environmental impact. Rooted in her belief in combining substance, style, and conservation, she ensures that every ingredient is chosen not only for its quality but also for its ethical and sustainable sourcing. Her unwavering commitment to community wellness consistently takes precedence over profitability, reinforcing the brand’s mission to inspire conscious living.
Walking through life with a profound respect for the earth’s resources, Bobbie remains an eternal student—learning, evolving, and challenging how FABLERUNE operates within the global ecosystem. Her advocacy for sustainable practices has earned recognition in Beauty Independent, Forbes, Medium, and NewBeauty, where she continues to reshape the dialogue around beauty and wellness.
beauty in balance
Jeriel and Bobbie unite their unique gifts—spanning beauty, science, homeopathy, sustainability, spirituality, and activism—to revolutionize an industry rooted in unattainable standards, unhealthy practices, and wastefulness. FABLERUNE is their invitation to rediscover beauty in balance, purpose, and connection.
Learn more about how we give back to the community, our commitment to staying cruelty-free, and our list of clean ingredients.